Local stores: shopping in Vienna

Not only is it one of the most architecturally beautiful and historic cities in Europe, Vienna also offers enchanting opportunities for a leisurely shopping tour through its many streets. We present you the hippest corners that you should not miss on your shopping trip.

Strolling through the famous Kärtner Straße

If you visit the city of Vienna, you should definitely make a detour to Kärtner Straße. The street has existed since ancient Roman times and was an important route for trade even back then. After the destruction in the Second World War, unfortunately, only a few buildings from the Wilhelminian period remained. It was not until 1974 that the mile was redesigned as a pure pedestrian zone. Tourists and locals stroll here leisurely past the many wonderful stores, stores and cafeterias. Particularly inviting is the mixture of international modern companies, traditional businesses and the many historic buildings. In the many stores along the Kärtner Straße in Vienna, especially different Mozart souvenirs like the world famous Mozartkugeln are waiting. This is partly due to the fact that Mozart died here in a previous house. In addition to many family-run businesses, the popular Kärtner Strasse is also home to international retail chains such as Mango, Hugo Boss and Peek & Cloppenburg. By the way: If you are already there, you should definitely take a detour into the side streets. At Himmelpfortgasse 4 to 8, for example, you will find the Winter Palace of the famous general Prince Eugene. Today it houses the Federal Ministry of Finance.

A visit to Mariahilfer Strasse for shopping

This is another street you should not miss when visiting Vienna. The Viennese affectionately call it "Mahü". It is not only the largest, but also the longest shopping street in the country. In total, almost two kilometers long, you will experience hundreds of stores and stores here. In addition to the many cute cafes and stores, there are also several shopping centers in the street. The most famous center is Gerngross. It includes, among other things, a supermarket and a large electronics store. There is also an excellent Japanese restaurant on the roof of the Viennese shopping center for shopping. Here you can reward yourself with a magnificent view, especially in summer, and briefly recharge your batteries for further shopping in the city.

Visit to the biggest shopping center in Europe: Shopping City Süd

You don't only want to experience the winding alleys with their charm, but also feel the real shopping air? Then Shopping City Süd is the right place to go. With a total area of almost 200,000 square meters, it is the largest of its kind in Austria and all of Europe. 330 individual stores with a total of 4,500 employees are waiting for you there. There you will find everything that makes the shopping heart in Vienna beat faster. From a large IKEA store and a cinema to individual fashion stores, hairdressers and jewelry stores. In addition, there are toilets like in a luxury hotel, dog care, free WLAN and comfortable seating. For good reasons, Shopping City Süd was the first hotel in Austria to receive a four-star rating.

Rotenturmstrasse for shopping in Vienna.

Also not to be missed is Rotenturmstrasse in downtown Vienna. It is about 400 meters long and the perfect place to stroll between Schwedenplatz and Stephansplatz. Popular fashion chains like Blue Tomato and stores like L'Occitane can be found here as well as famous ice cream parlors like Castelletto. You can also enjoy the culinary delights of the internationally renowned Hard Rock Café or a piece of cake on the terrace of the elegant Café Bloom. Furthermore, delicious street food delicacies await you in the side streets and alleys. Whether on a balmy summer evening or with the wonderfully romantic Christmas decorations in the winter time: Rotenturmstraße is a real must for shopping in Vienna.